“Staying the course” and remaining focused on doing one thing well has been the hallmark of Performance Publishing since 1990. The company understands the importance of accuracy of association directories. In addition, their professional appearance and user friendliness promotes value to the membership daily. Performance Publishing works hard to build a directory that members will perceive as a core association benefit.

While periodical publications may enhance image or represent a specific event, it is the association directory that becomes "the one that gets used" on a daily basis. Clients can be assured that Performance Publishing will approach their project understanding the key role their directory plays in membership PR, retention and communication.

Performance Publishing approaches each sales campaign stressing the member benefits of advertising in their directory. Members are contacted through direct mail, broadcast fax, e-mail, and personal phone calls. This methodical approach offers each member sufficient opportunity to market their firm through their association. Our clients have expressed appreciation for the level of professionalism and knowledge displayed when contacting their membership.

The structured publishing process Performance Publishing has developed over the years will take your project from the sales campaign, through publication composition, proofing, printing and delivery with ease and efficiency. Our system has been time tested to produce quality directories on schedule year after year. Our aim is to minimize the time association staff invests in this project so they can focus on providing member services.