The electronic directory creates easy access to your entire database of members from anywhere you have internet access. You can quickly sort by business, contact, or classification. The electronic directory also includes features for presenting ads and multi-media content, as well as news and events for your association.

  When I decided to develop an electronic directory for the association industry I wanted to "mirror" the print directories I've published as much as possible.

  An effective directory should consist of two key qualities.  It should be easy to reference and it should provide substantial marketing (advertising) information demonstrating the products and services available within your association.

  Performance Publishing's e-directory meets these two requirements.  Your members can quickly locate fellow members by their company name, contact name or by product/service classification in the Buyers' Guide.  Within the Buyers' Guide I have developed the capability of linking member listings to display advertising.  A recent study conducted by the Online Publishers Association found that "display ads caused consumers to be more engaged with site content and pushed more ecommerce decisions".  My company's ability to effectively sell display advertising provides your association with an opportunity to generate additional non dues revenue.

  I beleive the user friendliness of our e-directory format will encourage its usage and therfore, enhance member communication and the exchange of trade.  This publication can also serve your staff as an excellent member recruitment and retention tool.  Whenever it is used, the value of membership will be reinforced.

  I encourage you to click on the demonstration link and navigate through the directory.  I'm sure this will create some questions, so please contact me directly at (541) 306-1039 or randyjohnklein@gmail.com.  I would enjoy showing you what I feel are some exciting features.

Best of success,

Randy J. Klein

President, Performance Publishing