With all the buzz about e-commerce, you may wonder if it's worthwhile to include a printed product catalog in your sales and marketing strategy. Product catalogs are nothing new, and it wasn't so long ago that they were the most effective (and sometimes only) way to present your products to customers. But are printed catalogs and newsletters still relevant?
In a world driven by technology, it's important for businesses of all shapes and sizes to be savvy about how they utilize the Internet. Luckily, that's easier than ever with digital publishing: just check into online business directories!
In today's fast-paced, information-based world, the most popular content is the content that can be saved, shared, and accessed at the tap of a finger. Luckily, that doesn't mean the world has given up on magazines, newsletters, and other periodicals; it just means you need to find new ways to get your stories into the right hands--and that's where digital publishing comes in.